Small Business Blog from Atlantic Canada

If I were to ask you your business goal, what would your answer be? I suppose, your answer would depend on your function: Sales would say, “To sell”; Marketing would say, “To promote and generate awareness”; Production would say, “To be efficient”; etc, etc. But there is one goal common to every department: To generate [...]

On board my flight to London a few years ago I got chatting with a co-passenger. Turned out this individual was a sales person. For some reason our conversation veered into the area of marketing & sales. I do not remember much of the conversation but this comment from him remained, “Oh, marketing! You are [...]

The online economy all hinges on one item - trust. It was important in the good old days where brick and mortar was the norm too. But then you could see the person face-to-face, hold the product, see it and arrive at a purchase decision.

I started my professional career as a sales person in 1995. I used to sell Reuters Information Services to financial institutions. For the uninitiated, information services like Reuters and Bloomberg is the life-line for stock brokers, foreign exchange dealers, mutual fund dealers – in fact anyone who trades financial instruments for a living. There was [...]

There must an insane number of articles out there on this topic. But it never hurts to have a friendly reminder to keep us from falling back on the old way of selling.
An entrepreneur (let’s call him Smith) I worked with earlier was a great salesman. He could sell ice to an Eskimo. Seriously! In [...]