Small Business Blog from Atlantic Canada

Have you ever asked fellow traveler the price s/he paid for the air ticket? Chances are that the two of you would have paid different fares – for adjacent seats. You knew this, didn’t you? If not, welcome to the world of variable pricing. The price they charge depends on the country of booking, date [...]

How many of you know More Merchant.com? Their motto is save more money and make more money. So, back to my question - do you know this blog? If not, then this blog helps you make and save money.

On board my flight to London a few years ago I got chatting with a co-passenger. Turned out this individual was a sales person. For some reason our conversation veered into the area of marketing & sales. I do not remember much of the conversation but this comment from him remained, “Oh, marketing! You are [...]

The Carnival of Small Business Issues is hosted here every week. Bloggers from all over submit their posts to promote their blog and (I hope) to project themselves as a thought expert in their field. Before I read the posts I look at the “About” page. In some cases the blog is missing the About [...]

Are you a small business with little web presence? Do you find it hard to get yourself listed within the top 20 results in Google? You can easily reach this goal - with a little patience and some smart work. Remember to incorporate search engine optimization (SEO). Results are guaranteed. Driving traffic to your website is the first step. Just plain good old search engine optimization helped me achieve this.

Checklists are a great way to ensure things do not slip through the cracks. With my brain being bombarded with so much information and with the need to be productive, I do not trust my memory to remember the right things at the right time. So whether it is grocery shopping or business analysis or marketing, I always work with a checklist.

If you are a small business, either you have outsourced your web design to a professional firm or your marketing team is looking after it. I hope you have a good design person on your team if it is the latter. However, I would advise small businesses to get, at least the initial design, done [...]

From a business point of view, white papers are used to generate publicity. It is one of the important attention generating tools in your marketing arsenal. It does not have the space limitation ads or web pages have. They can be anywhere from three pages to twenty pages long. If your small business solution caters to a niche or specialized audience, white papers can be an effective tool in demonstrating your organizational knowledge in that area. - Strategy and marketing services for businesses in Halifax Nova Scotia Canada

The online economy all hinges on one item - trust. It was important in the good old days where brick and mortar was the norm too. But then you could see the person face-to-face, hold the product, see it and arrive at a purchase decision.

There has been a lot of hype around Web 2.0 for that past year or two. It certainly changed the way organizations communicate with clients – and more importantly how clients communicate with organizations. Screw-up and the back-lash is instant; do a good job and a pat on the back is equally quick. So [...]