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CA | 7 Feb 2010
American Express Business Travel launches aXcentis for small businesses

American Express Canada today announced the launch of aXcentis, a comprehensive travel management program that is local in its delivery and flexible in its design. The newly branded and enhanced offering addresses the needs of small to mid-sized companies who previously may not have had access to travel management programs. aXcentis is able to deliver tailored service with local relevance and global travel management expertise, 24 hours a day. Because business travel can have a positive impact on growing revenue, and companies with a managed travel program can achieve a greater return, aXcentis has been designed to ensure companies do not under-invest or overspend as their need for travel increases in line with economic revival.

Human Resource, Marketing »

CA | 9 Dec 2009
Time off: TED and How to find a job on LinkedIn, Facebook, Twitter & other social networks

I have never felt miserable as I have felt over the last few days. Influenza is definitely not something to be inflicted with. Considering serious professional work requiring concentration and creativity acted as a catalyst to worsen my symptoms. So I took this opportunity to (sleep, yes) and also catch up on expanding my horizons. I endeavored to undertake those activities that involved no physical labor, I let my fingers do the walking during the waking moments. As part of my healing process, I also devoured Brad and Debra Schepp’s How to find a job on LinkedIn, … and other social networking sites, along with those bitter pills.

Featured, Leadership, Marketing »

CA | 21 Nov 2009
The presentation secrets of Steve Jobs

The title for this post could very well have been, “How I improved my presentation skills in four easy steps.” I thought my presentation skills very above average. I certainly did not harbor the notion that I was a great presenter. But I thought I was at least above average. That illusion was, however, shattered after I viewed Steve Jobs, the CEO of Apple Inc. in action. The desire to see Jobs in action was spurred when I read the book by Carmine Gallo, The presentation secrets of Steve Jobs.

Marketing »

CA | 8 Nov 2009
Selecting a printer for your small business

Marc Raul is today’s guest. He is the product specialist with Brother Canada. He talks about how to go about acquiring good quality small business infrastructure such as printer. Most small business owners working in their home office require three key pieces of equipment: a phone, a computer and a printer. Yet when you want to buy a printer, there are so many different models and features to consider that the task can be daunting. To facilitate the decision-making process, here is a list of what to consider before you buy.

CEO, Featured, Marketing »

CA | 9 Apr 2009
CEO Insights - Rivers Corbett @ The Marketing Factory

Rivers is a very interesting individual. The enthusiasm in his voice when you talk to him about internet marketing and entrepreneurship is infectious. His biggest strength is to conceptualize ideas and lay a solid foundation of a business enterprise. We saw this in action with his cooking venture – The Chef Group. He has recently launched The Marketing Factory – a series of internet marketing seminars in Atlantic Canada. Rivers believes passion drives successful entrepreneurs. His passion is to build businesses from scratch. So we caught up with him last week to discuss his successful entrepreneurial ventures. We wanted to learn the ingredients to be a successful entrepreneur?

Marketing »

CA | 19 Dec 2008
Scam targeting small and medium businesses

I received the following email a few days ago. From my experience working with an investment bank, I know that VCs NEVER send out such emails soliciting clients. This is most likely a scam. This is the first time I have received one. Beware of such emails - you have been warned!

Marketing »

CA | 5 Mar 2008

I am “CA” Atreya (PMP, MBA), the author of this blog. I help businesses in Atlantic Canada achieve their BHAG successfully. You may subscribe to this blog using a feed reader (RSS).I was recently informed of Dell’s small and medium business contest that I thought was worth passing along to my readers - especially in [...]

Marketing, Sales »

CA | 10 Sep 2007

If I were to ask you your business goal, what would your answer be? I suppose, your answer would depend on your function: Sales would say, “To sell”; Marketing would say, “To promote and generate awareness”; Production would say, “To be efficient”; etc, etc. But there is one goal common to every department: To generate [...]

Featured, Marketing »

CA | 4 Sep 2007
Secrets revealed: Rank high in SERPs using SEO

It’s easy to get listed quickly and with a high ranking in Google if you have the money. But how the heck do I get my site to rank high using generic search? ah, the wonders of Search Engine Optimization (SEO) in getting you a high page rank in Search Engine Results Page (SERP). It does wonders to your traffic, eh! But, how the heck does one get there? Ideally the goal ought to be within the top 10 but we can settle for the top 20 now, can’t we?

Marketing »

CA | 29 Aug 2007

Subscribe to my RSS feed. You spend a lot of time, money and resources developing a great website. But you know what, it is no good if your customers or prospects are unable to view it. - Atlantic Canada’s Small Business Management Blog at Halifax, Nova Scotia by IQI Strategic Management Inc