Atlantic Canada's Small Business Blog

Rivers is a very interesting individual. The enthusiasm in his voice when you talk to him about internet marketing and entrepreneurship is infectious. His biggest strength is to conceptualize ideas and lay a solid foundation of a business enterprise. We saw this in action with his cooking venture – The Chef Group. He has recently launched The Marketing Factory – a series of internet marketing seminars in Atlantic Canada. Rivers believes passion drives successful entrepreneurs. His passion is to build businesses from scratch. So we caught up with him last week to discuss his successful entrepreneurial ventures. We wanted to learn the ingredients to be a successful entrepreneur?

I received the following email a few days ago. From my experience working with an investment bank, I know that VCs NEVER send out such emails soliciting clients. This is most likely a scam. This is the first time I have received one. Beware of such emails - you have been warned!

I am “CA” Atreya (PMP, MBA), the author of this blog. I help businesses in Atlantic Canada achieve their BHAG successfully. You may subscribe to this blog using a feed reader (RSS). Note: We have moved the blog to a new domain to better reflect this blog’s objectives.I was recently informed of Dell’s small and [...]

If I were to ask you your business goal, what would your answer be? I suppose, your answer would depend on your function: Sales would say, “To sell”; Marketing would say, “To promote and generate awareness”; Production would say, “To be efficient”; etc, etc. But there is one goal common to every department: To generate [...]

It’s easy to get listed quickly and with a high ranking in Google if you have the money. But how the heck do I get my site to rank high using generic search? ah, the wonders of Search Engine Optimization (SEO) in getting you a high page rank in Search Engine Results Page (SERP). It does wonders to your traffic, eh! But, how the heck does one get there? Ideally the goal ought to be within the top 10 but we can settle for the top 20 now, can’t we?

Subscribe to my RSS feed. You spend a lot of time, money and resources developing a great website. But you know what, it is no good if your customers or prospects are unable to view it. - Atlantic Canada’s Small Business Management Blog at Halifax, Nova Scotia by IQI Strategic Management Inc

unless you have been living under the rock for the last decade, you know that Internet Explorer is not the only web browser. There are over 15 browsers with respective versions for a number of operating systems. So, did you test your website to see if it renders the same way in all the browsers. You do not know what operating system or browser your visitors use - so you have got to test your website against all the browsers - - Atlantic Canada’s Small Business Management Blog at Halifax, Nova Scotia

Have you ever asked fellow traveler the price s/he paid for the air ticket? Chances are that the two of you would have paid different fares – for adjacent seats. You knew this, didn’t you? If not, welcome to the world of variable pricing. The price they charge depends on the country of booking, date [...]

How many of you know More Merchant.com? Their motto is save more money and make more money. So, back to my question - do you know this blog? If not, then this blog helps you make and save money.

On board my flight to London a few years ago I got chatting with a co-passenger. Turned out this individual was a sales person. For some reason our conversation veered into the area of marketing & sales. I do not remember much of the conversation but this comment from him remained, “Oh, marketing! You are [...]