Small Business Blog from Atlantic Canada

Your market position is determined by a number of factors: your product or service, quality of your product or service, after-sales customer service, value the customer perceives, marketing, etc. Your market position is a function of how the external-facing units of your organization interact with the customer. You do not position yourself - your market does; your customers do; your prospects do. They do this based on their experiences after dealing with you or after seeing your message in a marketing medium

Recently I was having a conversation with a small business owner about their organization’s marketing strategy. I was shown a copy of the report and was not surprised to find many tactical items within the strategy. It contained topics like where to place ads, value proposition, competition pricing, etc. Having worked for more than seven [...]

Strategy is something that your organization has to act on every day. And strategic plan is nothing but a bunch of objectives you want your organization to achieve. (You also hope that reaching those objectives will help you obtain or sustain your competitive advantage.) The decisions your front line staff makes when dealing with customers impact your organization. If you have been unable to connect the actions of these individuals to your strategy, your organization is going to flounder from one initiative to the next - without success.

When I first arrived in Canada, people used to ask me about India. The topics were varied - from marriage to outsourcing. I was even invited to speak at an Dalhousie International Business University Association about India. I thought I’d share that with everyone.

Marketing a non-profit organization is quite a challenge in today’s competitive environment. The success of your non-profit depends on many factors: What does your program do? Where & how do you rise the funds? And how do you generate awareness about your programs? You need to bear in mind that your services are not only consumed by your customers (i.e. people who use your service), but you must also satisfy your donors needs. - Small business marketing and strategy services in Halifax Nova Scotia