What’s BHAG?
I am "CA" Atreya (PMP, MBA), the author of this blog. I help businesses in Atlantic Canada achieve their BHAG successfully. You may subscribe to this blog using a feed reader (RSS).
What’s a BHAG, you ask?
I am often asked, “What’s a BHAG”? It’s surprising not a lot of people know about it. BHAG stands for Big Hairy Audacious Goals! It’s a term coined by James Collins and Jerry Porras in their 1996 article titled “Building your company’s vision“. It is essentially a vision statement - a seemingly impossible to achieve long term goal. Collins and Porras also used this term in their book Built to last: Successful habits of Visionary Companies.
Now that you have been introduced to the term - What’s your BHAG?
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