About
I am "CA" Atreya (PMP, MBA), the author of this blog. I help businesses in Atlantic Canada achieve their BHAG successfully. You may subscribe to this blog using a feed reader (RSS).
Blog’s Purpose
Take any business magazine or even an academic text. Chances are that you will find the articles or the theories pertain to large businesses. Even MBA programs cater to large businesses. They do not necessarily address the landmines entrepreneurs face.
Small and medium businesses (SMEs) are the life line of any economy. SMEs fail not because of lack of ideas, but because of poor execution; because of poor management; and at times because of lack of funding. A SME with a good management practices and a history of successful execution of strategic plans will have no trouble obtaining funding.
The articles posted on this blog are from those who have been in the trenches - entrepreneurs who have started a business. You are welcome to read the articles in this site. Articles categories are displayed on the side bar. If you like what you read and would like to use my services, please email us.
Author: Charan “CA” Atreya
BE, MBA, PMP
I am a strategist, project manager and business blogger with a passion for ensuring successful strategy execution. I specialize in deploying IT and process solutions to complex business problems.
With engineering and business degrees, I have been a part of various challenging assignments at both large and small businesses since 1995 - from strategy formulation, marketing, investment banking, project management and business analysis, strategy execution.
It has been a challenge to get people to pronounce my name correctly. The journey from Charan to CA has included Charon, Sharan, Sharon and believe it or not - John. So I prefer to be called “CA”.
The articles that I have authored on this site is my take on the business topics with focus on small and medium businesses. Having lived through a starting and running a business, it’s my opinion on issues your small or medium business could face, and what could fix it. Try it and if you succeed kudos to you and your untiring efforts. If you fail don’t come by suing me. I am not offering you legal or professional advise. Just use some common sense.
Word of caution: The views contained in this site are the respective author’s opinion. If I have written a post, it is my opinion - not my organization’s opinion. I do not represent any organization, business or otherwise in this site.
IQI
I follow three fundamental principles in business or personal transactions.
I - Ingenuity: My objective is to offer my clients innovative solutions to their business problems that enable them to sustain and/or improve their competitive advantage.
Q - Quality: I do a good job upfront so that resources are not wasted later in the project, trying to fix problems. Get it right the first time is my motto.
I - Integrity: I hold myself to the highest ethical standards. For example, I will not be a party to corruption. All the success in the world without integrity is meaningless to me.
