About
Blog’s Purpose
Take any business magazine or even an academic text. Chances are that you will find the articles or the theories pertain to large businesses. Even MBA programs cater to large businesses. They do not necessarily address the landmines entrepreneurs face.
Small and medium businesses (SMEs) are the life line of any economy. SMEs fail not because of lack of ideas, but because of poor strategy execution and poor management. A SME with a good management practices and a history of successful execution of strategic plans will have no trouble obtaining funding. The articles posted on this blog are from those who have been in the trenches - entrepreneurs who have started a business.
Author: Charan “CA” Atreya
BE, MBA, PMP, Six Sigma Green Belt
First and foremost, I am a dreamer. Email me if you appreciate the need to have a person with this quality on your team. Secondly, I am passionate about exceeding customer expectations. These two qualities ensure that I am able to provide innovative and simple solutions to complex business problems. Check out my LinkedIn profile for more professional information.
It has been a challenge to get people to pronounce my name correctly. The journey from Charan to CA has included Charon, Sharan, Sharon and believe it or not - John. So I prefer to be called “CA”.
The articles that I have authored on this site is my take on the business topics with focus on small and medium businesses. Having lived through a starting and running a business, it’s my opinion on issues your small or medium business could face, and what could fix it. Try it and if you succeed kudos to you and your untiring efforts. If you fail don’t come by suing me. I am not offering you legal or professional advise. Just use some common sense.
Word of caution: The views contained in this site are the respective author’s opinion. If I have written a post, it is my personal opinion - not the opinion of the organization I currently work for or have worked in the past. I do not represent any organization, business or otherwise in this site.
IQI
I follow three fundamental principles in business or personal transactions.
I - Ingenuity: My objective is to offer my clients innovative solutions to their business problems that enable them to sustain and/or improve their competitive advantage.
Q - Quality: I do a good job upfront so that resources are not wasted later in the project, trying to fix problems. Get it right the first time is my motto.
I - Integrity: I hold myself to the highest ethical standards. For example, I will not be a party to corruption.



