Small Business Blog from Atlantic Canada

Who is John Galt? If you recognize the question, you have no doubt read Ayn Rand’s Atlas Shrugged. This question portrays a sense of helplessness and despair in her novel. With each passing day, did you not notice the things that are being done in the interest of the “public”. Are we traveling down the same path as mentioned in Rand’s book? The similarities are striking. New Brunswick seems to understand that where the Premier Shawn Graham promises to lower personal income taxes to 9% and 12%. I say abolish taxes totally with immediate effect.

Rivers is a very interesting individual. The enthusiasm in his voice when you talk to him about internet marketing and entrepreneurship is infectious. His biggest strength is to conceptualize ideas and lay a solid foundation of a business enterprise. We saw this in action with his cooking venture – The Chef Group. He has recently launched The Marketing Factory – a series of internet marketing seminars in Atlantic Canada. Rivers believes passion drives successful entrepreneurs. His passion is to build businesses from scratch. So we caught up with him last week to discuss his successful entrepreneurial ventures. We wanted to learn the ingredients to be a successful entrepreneur?

[ April 13, 2009; 9:00 am to 1:00 pm. ] Rivers Corbett, President of The Marketing Factory, is now sharing his marketing tips in a series of “Cash Cow Marketing” seminars to be held across Atlantic Canada.

If a risk has already occurred in your business and you are looking at solutions (i.e.; reacting to the risk), then it is an “issue” - a “problem”. It is no longer a risk. Risk is the possibility that something good or bad is likely to happen in the future. So when a risk has occurred, there is no such thing as probability then – the risk has turned into an event. Risk management is a continuous and iterative process in which you are constantly evaluating your good and bad risks, its probability of occurring and plan what you would do if the risk occurs. If you have not thought about a particular risk and it occurs, then you will immediately switch into a reactive mode and take decisions that you have not thought through. Risk management is all about being proactive. But do not undertake a risk management strategy exercise without a strategic plan in place.

[ April 27, 2009; 9:00 am to 1:00 pm. ] Rivers Corbett, President of The Marketing Factory, is now sharing his marketing tips in a series of “Cash Cow Marketing” seminars to be held across Atlantic Canada.

The seminars will teach you how to take advantage of today’s unique marketing strategies and market a business or organization for less and break free of a reliance on [...]

We now have a new domain for Atlantic Canada’s Small Business Blog. Change of domain was easier than I had expected it to be. Took me all of 5 minutes. The hardest part is to wait for the new domain to propagate on the web and hope that Google still retains all the respective page ranks. We’ll know in a couple of days.