Comments on: Win $25,000 in Products and Services from Dell http://www.atlanticcanadabusinessblog.com/index.php/2008/03/05/marketing/win-25000-in-products-and-services-from-dell/ Innovative solutions to complex business problems Wed, 08 Feb 2012 14:54:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: zowoco http://www.atlanticcanadabusinessblog.com/index.php/2008/03/05/marketing/win-25000-in-products-and-services-from-dell/comment-page-1/#comment-73490 zowoco Sun, 18 May 2008 13:22:17 +0000 http://www.atlanticcanadabusinessblog.com/index.php/2008/03/05/marketing/win-25000-in-products-and-services-from-dell/#comment-73490 Great marketing from Dell to actively involve a large sector of the business market which effectively promotes their products very well and very cheaply. A contest like this provides a real water-cooler talking point! Although contest prizesalways seem generous, most of the advertising for the contest is press releases and word-of-mouth, and the cost of prizes is a tiny value compared with the cost of a full-scale advertising campaign. A contest makes the sponsors look generous, it boosts morale, and it highlights the products, what else could you ask of a marketing gimmick?! :) Great marketing from Dell to actively involve a large sector of the business market which effectively promotes their products very well and very cheaply. A contest like this provides a real water-cooler talking point!

Although contest prizesalways seem generous, most of the advertising for the contest is press releases and word-of-mouth, and the cost of prizes is a tiny value compared with the cost of a full-scale advertising campaign.

A contest makes the sponsors look generous, it boosts morale, and it highlights the products, what else could you ask of a marketing gimmick?! :)

]]>