Comments on: Carnival of Small Business Issues - Edition 9

By: CA

CA — Sat, 28 Jul 2007 04:37:01 +0000

Charlie,

Thank you for your kind words. Such words of encouragement means a lot. The carnival will fall flat without quality articles from experts like you. I trust you will continue to support the carnival (and our readers) with your insights.

By: Charles H. Green

Charles H. Green — Fri, 27 Jul 2007 01:56:40 +0000

CA,
Thanks for featuring my posting in the carnival; but moreso, thanks for hosting it in such a productive, proactive way. I find it makes such a difference when the carnival host takes the time to find something interesting to say; adds a whole ‘nother level to the comments. Kind of like the difference between reading a movie critic and the movie theater ad listings.

Charlie Green

By: Rodney Burge

Rodney Burge — Thu, 05 Jul 2007 13:45:05 +0000

CA, you’re right on with your point about the importance of the sale.

It’s also important for business owners to understand that the better or more effective your marketing is, the more the cost for marketing decreases.

For example, a business owner can run an ad in a local newspaper, let’s say at a cost of $2000 per month. And let’s say that ad brings in $6000/month worth of new business, giving the owner a return on investment (ROI) of 3 to 1
(or 3:1). It is possible(through testing and proper ad construction)to produce a more effective ad, with the resulting ROI dramatically increasing to 5:1 or 10:1 or even more (that’s an extra 10-20 thousand dollars per month).

That’s called “GETTING MORE BANG FOR YOUR BUCK”.

Business and professional practice owners don’t have to spend more money on more (or bigger) ads. They just need to get more BANG out of the marketing dollars they are already spending.

By: CA

CA — Thu, 05 Jul 2007 12:54:25 +0000

Agreed Rodney. I guess, I was confused with the title that said, “Marketing is everything”. I was just pointing out the fact that even marketing is just an expense until the sale.

Cheers

By: Rodney Burge

Rodney Burge — Thu, 05 Jul 2007 01:56:37 +0000

Hey guys. Sorry about the typos.

The last sentence of my comment should read…

In other words, proper marketing makes the selling function MUCH easier.

(along with good spelling!)