Comments on: 25 must have items on your marketing checklist http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/ Innovative solutions to complex business problems Wed, 08 Feb 2012 15:02:22 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Gardasee http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/comment-page-1/#comment-145103 Gardasee Sat, 09 Jan 2010 15:20:11 +0000 http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/#comment-145103 Thanks for that great article CA, that checklist is very helpful in starting marketing & to check if we have make all the point necessary to make a good marketing campaign. Thanks for that great article CA, that checklist is very helpful in starting marketing & to check if we have make all the point necessary to make a good marketing campaign.

]]> By: CA http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/comment-page-1/#comment-143685 CA Wed, 02 Dec 2009 10:44:20 +0000 http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/#comment-143685 Hi Ronaldo, It all begins with the understanding of your target segment. Since you are an airport transfer service, your primary customers are people traveling to and from the airport. That's quite a broad demographic. So you need to narrow it down. Of all the travelers, who in your mind will use your service - the business executive, the foreign tourist, the local tourist, student, etc? This is very crucial. Miss this and you will be marketing in the wrong mediums. Say you have decided that your primary market is the business executive. You now have to identify what value does your company provide? Can the business person work to/and from the airport in your cab? Will they need an internet connection, a cell phone, magazines to read enroute, etc. Your value statement should be a twitter like headline - 140 charters or less. Once you have identified THE value, that's the message you need to get across consistently. Does the business traveler book his or her own ticket or do they use a travel agency? If it is the latter, then you need set up strategic partnerships with such agencies. If it is former you need to have an online ad presence on booking sites. It is a lot of work, but by being smart about it, you can grow your business. Also, this is not a forum to discuss all the issues in detail. If we were to email me specifics, I'll be able to help steer you in a the right direction. Trust this helps. Cheers CA Hi Ronaldo,

It all begins with the understanding of your target segment. Since you are an airport transfer service, your primary customers are people traveling to and from the airport. That’s quite a broad demographic. So you need to narrow it down. Of all the travelers, who in your mind will use your service - the business executive, the foreign tourist, the local tourist, student, etc? This is very crucial. Miss this and you will be marketing in the wrong mediums.

Say you have decided that your primary market is the business executive. You now have to identify what value does your company provide? Can the business person work to/and from the airport in your cab? Will they need an internet connection, a cell phone, magazines to read enroute, etc. Your value statement should be a twitter like headline - 140 charters or less.

Once you have identified THE value, that’s the message you need to get across consistently. Does the business traveler book his or her own ticket or do they use a travel agency? If it is the latter, then you need set up strategic partnerships with such agencies. If it is former you need to have an online ad presence on booking sites.

It is a lot of work, but by being smart about it, you can grow your business. Also, this is not a forum to discuss all the issues in detail. If we were to email me specifics, I’ll be able to help steer you in a the right direction.

Trust this helps.

Cheers
CA

]]> By: ronaldo http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/comment-page-1/#comment-143585 ronaldo Mon, 30 Nov 2009 15:59:15 +0000 http://www.atlanticcanadabusinessblog.com/index.php/2007/06/14/marketing/25-must-have-items-on-your-marketing-checklist/#comment-143585 HI , We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports. We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing medium that we can use which is quiet affordable and effective for this type of business. http://www.hummingbirdcars.com Thank you HI ,

We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.
We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing medium that we can use which is quiet affordable and effective for this type of business.

http://www.hummingbirdcars.com

Thank you

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