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25 must have items on your marketing checklist

Published: 14 June 2007 by CA

I am "CA" Atreya (PMP, MBA), the author of this blog. I help businesses in Atlantic Canada achieve their BHAG successfully. You may subscribe to this blog using a feed reader (RSS).

Checklists are a great way to ensure things do not slip through the cracks. With my brain being bombarded with so much information and with the need to be productive, I do not trust my memory to remember the right things at the right time. So whether it is grocery shopping or business analysis or marketing, I always work with a checklist.

Here are over twenty high-level items that should be on your marketing check list you might want to use. Expand it to include or exclude items as it suites your business.

Developed? Using?
 Is it Effective?
1. Business Name      
2. Logo/Graphics      
3. Tag Line      
4. “Elevator” Pitch      
5. Company Profile      
6. Management Profile      
7. Brochure      
8. Product/Service Description - Fact Sheet      
9. Competition - Fact Sheet      
10. Latest News Releases      
11. Offline Ad Channels      
12. Online Ad Channels      
13. Direct mail - snail mail      
14. Direct mail - email      
15. Business cards      
16. Writing pads      
17. Coupons      
18. Gift Certificates      
19. Conference booth      
20. Trade show identification      
21. Trade show promo items      
22. Lead generation tracking system      
23. Case Studies      
24. News letters      
25. Blogs and/or Forums      

It is important you evaluate the effectiveness of each of the marketing tools you deploy. Your small business may be on a limited budget. Why waste resources on tools that do not deliver a high ROI?

Hence you need a tracking system, that will enable you to determine the effectiveness of your marketing efforts.

Did I miss any items you think is important? Care to share them with us?

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3 Comments »

  • ronaldo said:

    HI ,

    We are a taxi company Hummingbird Cars in London. We provide Airport Transfer service from all london airports.
    We have recently started our new business and we want our business to grow and make more revenue. Can anyone suggest which is the best form of marketing medium that we can use which is quiet affordable and effective for this type of business.

    http://www.hummingbirdcars.com

    Thank you

    # 30 November 2009 at 1:29 pm
  • CA said:

    Hi Ronaldo,

    It all begins with the understanding of your target segment. Since you are an airport transfer service, your primary customers are people traveling to and from the airport. That’s quite a broad demographic. So you need to narrow it down. Of all the travelers, who in your mind will use your service - the business executive, the foreign tourist, the local tourist, student, etc? This is very crucial. Miss this and you will be marketing in the wrong mediums.

    Say you have decided that your primary market is the business executive. You now have to identify what value does your company provide? Can the business person work to/and from the airport in your cab? Will they need an internet connection, a cell phone, magazines to read enroute, etc. Your value statement should be a twitter like headline - 140 charters or less.

    Once you have identified THE value, that’s the message you need to get across consistently. Does the business traveler book his or her own ticket or do they use a travel agency? If it is the latter, then you need set up strategic partnerships with such agencies. If it is former you need to have an online ad presence on booking sites.

    It is a lot of work, but by being smart about it, you can grow your business. Also, this is not a forum to discuss all the issues in detail. If we were to email me specifics, I’ll be able to help steer you in a the right direction.

    Trust this helps.

    Cheers
    CA

    # 2 December 2009 at 8:14 am
  • Gardasee said:

    Thanks for that great article CA, that checklist is very helpful in starting marketing & to check if we have make all the point necessary to make a good marketing campaign.

    # 9 January 2010 at 12:50 pm

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